The Human Heart :: essays research papers

Abstract:Dorland's Illustrated Medical Dictionary characterizes the heart as "the viscus of cardiovascular muscle that keeps up the course of the blood". It is partitioned into four depressions; two atria and two ventricles. The left chamber gets oxygenated blood from the lungs. From that point the blood goes to one side ventricle, which compels it by means of the aorta, through the courses to gracefully the tissues of the body. The correct chamber gets the blood after it has gone through the tissues and has surrendered quite a bit of its oxygen. The blood at that point goes through the correct ventricle into the lungs where it gets oxygenated. There are four significant valves in the heart; the left atrioventricular valve (otherwise called the mitral or bicuspid valve), the privilege atrioventricular valve (tricuspid), aortic valve, and the aspiratory valve. The heart tissue itself is fed by the blood in the coronary arteries.2Position of the Heart Within the Body:The heart is put sideways in the chest. The two atria are coordinated upwards and in reverse to one side and are at the degree of the fifth through the eight dorsal vertebrae. The peak of the heart focuses downwards and advances to one side and compares to the interspace between the fifth and 6th ribs, two creeps beneath the left areola. Its atrial outskirt compares to a line drawn over the sternum on a level with the upper fringe of the third costal ligament. Its lower outskirt (zenith) compares to a line drawn over the lower end of a similar bone, close the xiphoid procedure. Its upper surface is adjusted and arched, coordinated upwards and advances, and shaped chiefly by the correct ventricle and part of the left ventricle. The back surface of the heart is smoothed and settles upon the stomach muscle. Of its two outskirts, the privilege is the longest and most slender, the left is shorter yet thicker and round.Size:In a grown-up, the heart measures around five creeps long, three and a half crawls in the broadest piece of its transverse width, and over two crawls in its antero-back. The normal load in the male fluctuates from ten to twelve ounces. In the female, the normal weight is eight to ten ounces. The heart will keep on developing in size up to a propelled time of life. This development is more clear in men than in women.3Circulation of Blood in an Adult:The heart is partitioned by a longitudinal solid septum into two parallel parts which are named both ways as per their position.

5-Paragraph Essay Samples - Some Tips

5-Paragraph Essay Samples - Some TipsAny student planning to make a great essay should take a look at five-paragraph essay samples. These samples were made by experts in writing and can be found on the Internet. The professionals who are making these samples offer their services for free, if you want your own essay.So what do these five-paragraph essays contain? These essays contain the information and insights from the authors, which is very important in composing an excellent essay. The writers usually try to make a more interesting and engaging content. These tips that are provided by these professional writers can help the students create great essays.First of all, these five-paragraph essays should start with a thesis statement. A thesis statement is essential to convince the reader and make him think. This is a beginning of the entire essay. It should always start with a very strong one-liner. But, it should be good enough to start the new project.It is better to start with a t hree lines and then move on to five. Also, the beginning of the five-paragraph essay should be concise and clear. If the beginning is unclear, then the rest of the essay will be even worse. In addition, the first sentence of the five-paragraph essay should not have any second-rate keywords.The five-paragraph essays are very easy to read and understand. There are no grammatical errors because the author does not need to worry about them. The writer just needs to write using his or her plain language skills. Also, the readers will appreciate it because he or she has chosen to write about subjects that the readers can relate to.Five-paragraph essay samples offer the students a chance to display their writing skills. They can practice different variations of topics and eventually discover a technique that works best for them. It can also help the students understand the ideas better and give them a glimpse of the vocabulary that they may use in their writing. They can hone their writing skills and become more successful in writing in future.Five-paragraph essay samples can be downloaded from the Internet for free. Once the students have learned to use the words that they should use, they can use them in their own essay. Using these words is very easy, but sometimes students need help from the experts to help them write the right way. They are available and can give these students pointers that can help them get better at writing in the future.If you need a one-liner to get started with, check out this one-liner. It can be your guide and then you can find a way to make the five-paragraph essay write itself. This essay sample has been one of the most well-received from the experts who are making these samples.

A Tentative Study of Trademark Translation Essay Example for Free

A Tentative Study of Trademark Translation Essay Theoretical: Trademark is an exceptional sort of language signs. It is the grouping of commodities’ unmistakable qualities, the center of commodities’ culture, and the ground-breaking weapon for a venture to take part in worldwide rivalries. With the advancement of globalization and the expansion in universal exchange, the results of bringing in and sending out fortify step by step; the interpretation of trademarks is increasing increasingly more consideration. These days, an ever increasing number of individuals have understood that a decent interpretation of a trademark in elevating deals is vital to the improvement of global markets and benefits making. As indicated by certain cases of trademark interpretation, this proposal sums up some fundamental attributes of trademark, and talks about the standards and some broad strategies for trademark interpretation. Watchwords: Trademark; qualities; interpretation standards; interpretation techniques : , : ; Introduction According to R. Heis, an American financial analyst: â€Å"A brand name, I. e. trademark is a name, structure, sign, plan or a mix of them that tells who makes it or who sells it, recognizing that item from those made or sold by others. † (Guo Guilong Zhang Hongbo, 2008: 100) A trademark is much the same as a product’s name, which is the agent of the picture of an organization and the image of value. In advancing deals, the trademark assumes a significant job in stimulating consumer’s want to shop, bringing the gigantic financial advantages and even in deciding the endurance of an organization. With China’s joining to the WTO, China reinforces collaboration with different nations, including progressively visit monetary and exchange trades. The most effective method to acquaint our items with remote nations, carry outside items into the local markets and direct a fruitful deals business has gotten very significant. Along these lines, an effective interpretation of trademark gets earnest and vital for the endeavors. While trademark interpretation isn't just a straightforward change starting with one code then onto the next, however an away from of the cross-language business, a unique culturally diverse correspondence movement. Along these lines, it is fundamental for us to give more consideration to the standards and techniques for trademark interpretation. Chapter1 The Characteristics of Trademark Though there are different meanings of trademark, they share something in like manner. When all is said in done, a trademark ought to be basic and simple to recollect, and ought to be particular and well affiliated. 1. 1 Simple and Easy to Remember It is a fundamental prerequisite for a trademark to be basic and simple to spell. Picking short and straightforward words for forming trademarks will assist buyers with understanding them all the more effectively, on the grounds that basic and short words are anything but difficult to keep in memory. These days, with the quick advancement of economy, an ever increasing number of trademarks flood into the market, how could shoppers retain every one of them? In this way, if a trademark is short and simple to spell and remember, it can involve the market without any problem. Truth be told, most notable trademarks are in short structure, for example, Nike, Sony, Apple, etc. 1. 2 Distinctive from Similar Products We all realize that the motivation behind utilizing trademarks is to recognize one item from others. In this way, to be unmistakable is another significant quality of a trademark. Trademarks, as it were, are equivalent to signs and notorieties. Peculiarity can help clients not to be effortlessly mistaken for different trademarks in the market either by sound or appearance. Unmistakable and regular words might be utilized to recognize the applicable item from others. â€Å"Kodak† (camera) made by the administrator, is unmistakable and simple for the potential purchasers to remember. The Chinese acclaimed trademark â€Å"Lenovo†( ),can without much of a stretch be separated from different PCs, in light of the fact that â€Å"Lenovo†, an authored word, can be related with the word â€Å"legend† which is specific and appealing. Lenovo is more creative than legend. Bold purchasers will incline toward that trademark recognizes the significant item from different PCs without any difficulty. 1. 3 Arousing Favorable Association Most trademarks can stimulate good affiliation, which is an essential element of trademark. Inferable from the prerequisite of promoting, a trademark isn't just a sign, yet additionally a notice. It should stimulate the great affiliation and demonstrate the great quality to buyers. A few trademarks have natural significance and some have memorable or social implications, the two of which can stimulate good affiliations. â€Å"LUX† (cleanser) is a result of Unilever Company. â€Å"LUX†, a Latin word, implies â€Å"sunshine†. So the customer can connect it with â€Å"bright daylight and solid skin†. This trademark even let individuals envision the sentimental inclination on the mid year sea shore. Whats more, shoppers can relate â€Å"LUX† with â€Å"lucks† and â€Å"luxury† from its appearance and elocution. Therefore, Unilever Company advances the great nature of its items by the positive relationship of the trademark. From the above model, we can see that the intrinsic significance of trademarks has a significant influence in publicizing and can stir people’s attractive affiliation and let them acknowledge the items. Section 2 The Principles of Trademark Translation Trademark interpretation is a workmanship just as a science. It is a far reaching process which is identified with phonetics, interpretation hypothesis, intercultural correspondence, feel, and customer brain science. As a rule, trademark interpretation is an intricate assignment of bargaining between the implications of trademarks and their customers. Hence, to decipher trademarks effectively, a few standards ought to be contemplated. 2. 1 Reveal the Products Characteristics Usually, every item has its ID. Trademark interpretation should show the highlights and elements of the items, so the purchasers could quickly think about the use of items when they see the trademarks. As has been talked about by Xu Hui and Cheng Zhendong, the trait of an item implies that it has some essential components which contrast from those of others (Xu Hui, 2004:55-56). The interpreted brand name should coordinate with the attributes of items and show the possibility of the first name. The attributes of items recognize from others, yet in addition contain the capacity to speak with the customers. In this manner, during the time spent interpretation, the interpreter should get a handle on the attributes of the items, in order to advance the comprehension of items for customers, and help get familiar with the qualities and elements of the items by the primary sight. For instance, a trademark of suit-dress â€Å"Hope Show† is converted into â€Å" †, in which the word â€Å"? † immediately reflects in the items for the attire class, and â€Å"? † include more advancement of a glad and tranquil inclination to the merchandise. The interpretation mirrors the highlights of the item as well as takes into account consumers’ stylish taste. No one will have enthusiasm for items which they are not familiar. A fruitful trademark interpretation ought to have the attribute that clients can gain proficiency with the classification and qualities of the item. Like â€Å"Nike†, the celebrated American brand of sports wears, is the name of the goddess Victory in Greek legend. As indicated by its articulation, it very well may be converted into â€Å" † or â€Å" † in Chinese. In any case, these two names can’t uncover the qualities of the item, however even give individuals a misconception that â€Å"Nike† is a few items for ladies. â€Å" † is better. â€Å"? † implies something solid. As the game wear, strength is equivalent to acceptable quality. â€Å"? † suggests that individuals can at long last conquer challenges and succeed, acclimating with the undertone of Victory. These two words in Chinese show the highlights of the item superbly. Another model is Procter Gambles antidandruff cleanser â€Å"Head Shoulders†. The interpretation â€Å" † implies dandruff vanishes when washed, and features the particular attributes of the item completely. Another two models are â€Å"Sportsman† (bike) and â€Å"Unlsports† (sports shoes). The previous is converted into â€Å"†, the last into â€Å" †. On the off chance that you are curious about the trademarks, who will connect it with their items? 2. 2 Choose the Appropriate Words As the image of items, trademarks ought to be basic and simple to recall and justifiable for customers. So as to leave the best impact on shoppers, interpreters ought to pick some fitting words during the procedure of trademark interpretation. The more convoluted words in the interpretation, the more vulnerable the trademark sounds and the less significant it becomes. For example, McDonald’s was transliterated into â€Å"† in territory of China previously and now is uprooted by â€Å" †. Additionally, in territory, the brand name â€Å"Hewlett Packard† had a long interpretation of â€Å" - † for a significant stretch. Presently, the six-character variant, long and futile, has been supplanted by the two-character form â€Å" †. Adjusting these two forms, we can see the last is simpler to articulate and remember. Also, â€Å" † contains more implications and can invigorate increasingly great e good relationship of the productassociation of buyers. Likewise, â€Å"Head Shoulder†(shampoo) was transliterated into â€Å" † previously and now a progressively smaller and significant variant â€Å" † is well known. â€Å"Stafanel†, the brand name for clothing from US, is converted into â€Å" † now. In any case, shouldn't something be said about a two-character

Top 12 Things Colleges Look For in the College Admissions Decision Process

The Independent Educational Consultants Association (IECA),a professional organization made up of private educational and college admissions consultants, has published a document titled "Top 12 Strengths and Experiences Colleges Look for in High School Students." A link to the 2014 list, based upon a recent survey of college admissions consultants, can be found at the bottom of this blog post. A few useful notes about the 2014 Top 12 List As has been true for more than nine years, a student’s academic performance in high school tops the list. Most important is a rigorous academic curriculum that challenges the student. While grades are important, educational consultants believe that demonstrating a willingness to challenge oneself is more important. In terms of grades, IECA members felt that grades need to show an upward trend—mediocre grades in the freshman year can be overcome by demonstrating that better grades came with maturity. According to IECA members, colleges want to know what type of student will be arriving on campus—not who the student was four years go. â€Å"Solid SAT or ACT scores,† reflecting a consistency with academic achievement, was number three on the list. IECA members felt that terrific standardized tests are rarely enough to secure admission at a more competitive school, but poor scores can be difficult to overcome. Finally, according to IECA Executive Director Mark Sklarow, â€Å"What we learn most in viewing these results is that students should shy away from efforts to change themselves into what they think colleges seek and learn to promote the best thing about themselves: whether that’s a willingness to challenge themselves in a difficult course, demonstrating passion for a particular subject, committing themselves to community service, or demonstrating leadership. Students should seek to make their application reflect the best of who they already are.† Top Twelve Strengths and Experiences Colleges Look for in High School Students Photo by Lou FCD

Uber Sexual Harassment Case Study - 1264 Words

Problem 1 Sexual harassment is a problem that human resource managers are struggling to solve every day. Recently Uber has fired over 20 employees due to a sexual harassment investigation, which started in November 2016, it is uncommon for a company to release so many employees from one sexual harassment claim but that’s because the human resource department didn’t know how to solve this problem. (Solon, 2017). Uber isn’t the only company struggling to find ways to deal with sexual harassment in the workplace. Sexual harassment can cause a loss of productivity, low morale, higher employee turnover and higher absenteeism and on top of that, it could cost a company, thousands to millions of dollars in court and procedural costs. (Handling†¦show more content†¦One mistake that commonly happens when making these policies is that it can lean more towards women reporting then men; so when writing up a prevention policy make sure that it is gender neutral so t hat employees aren’t scared to report. (McDonald, Charlesworth, Graham, 2014). Another feature that is important when making a prevention policy is to ensure that it is constantly visible and open to all employees and that upper management takes a role in modeling this good behavior. It is important to stick to this prevention policy for any incident that is reported whether it is within the upper management or lower level employees; remaining consistent will reassure employees that something will be done. Prevention training is another helpful solution when dealing with sexual harassment complaints in an organization. Each organization should hold educational seminars that are mandatory for all employees; both upper and lower level employees; to ensure that everyone knows what to do if they see, hear, know or are a victim of sexual harassment. One major component of this training is to explain what sexual harassment is and what behaviors are considered sexual harassment. Most people have different definitions of what is considered sexual harassment so creating a universal definition within the organization will prevent any misunderstandings in the future. Another step that should be taken inShow MoreRelatedA Summary On Getting Around A Car1633 Words   |  7 Pagestrain. Some people choose to use the taxi service Uber if they need a quick ride or are out of a car. Uber is a taxi service that allows a person to use their application to hail a ride. Using the application, a person can choose who they want to drive them and see how long it will take for the driver to pick them up. Compared to people using buses, trains, or older taxi services to get to where they need to be using Uber has a better chance. Uber uses real time within their application so theirRead MoreGender Discrimination In The Workplace Essay1239 Words   |  5 Pagescompany policies encourage positive working environments that are free from discrimination, while also empowering them to take legal actions against their predators. All things considered, should employers be responsible for taking the legal burden on a case of gender discrimination in the workplace? Naturally, the employer is responsible for the conduct of their employees through the Title VII of the Civil Rights Act of 1964. Consequently, it is important for businesses to protect their personnel fromRead More Constructions of Gender and the Treatment of PTSD within the U.S. Military3754 Words   |  16 Pagessee him play!) and she was raped by a commanding officer while on duty. 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Finally, Albert Einstein, who was born in Germany, moved to Switzerland and became a Swiss citizen. b. Social environment i. Labor law While the European Union

Kudler Fine Foods - Accounting System - 972 Words

Kudler Fine Foods - Accounting System Eric Raymond BSA/310 September 3, 2012 Dr. Marcia Reid Kudler Fine Foods - Accounting System The purpose of this paper is to describe the value of a new accounting system for Kudler Fine Foods. The author will cover the key features, core technology, benefits, and cost of the proposed system. In businesses today, it is imperative that the accounting system be tied into every aspect of a business and integrated within all of the information systems in use. Therefore, before any system is updated or changed, the accounting system must be considered and analyzed for compatibility and integration. Kudler Fine Foods hired a consulting firm to â€Å"assist in the selection and installation of a†¦show more content†¦If the transaction is small, the store manager can pay for it out of an â€Å"impress† fund that each store has. The store manager would then fax the information to F amp; A to be manually entered into the system. In my opinion, Kudler Fine Foods could benefit from a holistic Finance and Accounting system that will allow for better compatibility with the company’s other systems. The current system has a module for each major function and each module has to maintain compatibility with the other modules. If any upgrades or changes were to be made on any of the other systems in the company, all of the separate modules of the Finance and Accounting system would need to be compatible. This means that there is a greater expense in upgrading or changing any other system in the company because all systems must be connected to the F amp; A system. A holistic system that can provide all of the necessary functions needed by the company all in one program and streamline the process and minimize the costs of upgrading systems anywhere in the company. In the long run, it would be less costly to first upgrade the Finance and Accounting system before any other systems are upgraded. 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Mudslinging free essay sample

Effects of Negative Political Ad Campaigns MKT 650 – Dr. Kunz Jeremy Pflug Merriam-Webster Dictionary defines a â€Å"mudslinger† as one that uses offensive epithets and invective especially against a political opponent. (Merriam-Webster, 2010) Mudslinging has many sources that all stake claim to being its origin. William Safire states that the word derived from some Ancient Latin advice, â€Å"Fortiter calumniari, aliquia adhaerebit,† which is translated into â€Å"Throw plenty of dirt and some of it will be sure to stick,† as seen in the â€Å"The Barber of Seville† in 1775. Safire, 1993) Negative advertisement political campaigns began in the United States all the way back to the time of our founding fathers. In the election of 1800 between John Adams and Thomas Jefferson, Adams was accused of being a monarchist who wanted to move the country to a monarchy under Britain and France, which at the time of the election was a very sensitive subject co nsidering the Revolutionary War was still fresh in the minds of Americans. Thomas Jefferson was accused of being a misogynist and of having an affair with a black slave; which later turned out to be true. Mark, 2007) Thomas Jefferson eventually won this election over John Adams and Aaron Burr (who became the Vice President to Jefferson after the each has the same amount of Electoral Votes and the House of Representatives chose Jefferson as the President of the United States. ) Negative political advertisements began on the television during the 1964 election, pitting President Lyndon B. Johnson and the Republican Senator Barry M. Goldwater. This advertisement only lasted 60 seconds and was only aired one time but its effectiveness set a precedent for many years to come. The â€Å"Daisy Ad† was widely criticized for being over the top and extreme. This 60-second spot featured a little girl picking petals off of a daisy in a field and counting out of sequence just before a voiceover begins a countdown, then follows that by a very strategic image of a nuclear explosion. President Lyndon B. Johnson followed this imagery with these words, These are the stakes – to make a world in which all of Gods children can live, or to go into the dark. We must either love each other, or we must die. (Jones, 2007) This set forth the beginning of advertisements whose sole purpose was to damage an opponent’s view in the public eye. Mark Zuckerberg, states that â€Å"In the last hundred years†¦ the way to advertise was to get into the mass media and push your content†¦Ã¢â‚¬  (Holzner, 2009) and candidates have been doing so for many years and with the advancements of technology, candidates can reach people in a one on one setting without every actually meeting that person. Tony Schwartz stated that political parties used to be the means of communication from the candidate to the people. Political would go on campaign trails and bring news of why their candidate was what was best for the United States of America. These days of the past are over and the new political parties are in the forms of ABC, NBC and CBS. (Kaid, 1993) In 2009, The Fox News Channel was the number one rated cable news network for 86 consecutive months and I believe this streak is still intact today. (Guthrie, 2009) Americans rely on television news stations as their main source of information along with the internet. It is almost unheard of a television channel not having their own website that updates the same information that they reveal in their programs and then update then instantly to their viewers. This relay of information brings many new challenges for political leaders and their campaign directors as they seek out inventive ways to attractive consumers†¦ aka the people of the United States. Mudslinging has many effects and yet the underlying question is whether or not these campaign advertisements are doing any real justice for the political campaign trail or are they just damaging both candidates What is the true impact that a negative advertisement has on a campaign? Does it truly impact the people of the United States and pander to the emotions of each individual person or do these malicious attacks on one another take away from the true meaning of the campaign and turn people away from the voting because they do not know which person is of the lesser evil†¦ One hypothesis is called the Stimulation Hypothesis and it suggests that people will turn out to vote once they experience some sort of difficulty or unfavorable change that will affect their way of living. Southwell, 1988) This negative attention draws people to the polls in order and creates a larger number of registered voters than in the previous election. Negative advertisement political campaigns have become a â€Å"guilty pleasure† of Americans. (Martin, 2004) It is like watching a video of a horrific event such as a car accident or an engulfing tornado whose destruction hurts many people however no m atter how destructing the nature of event is our society cannot pry ourselves away from watching the event. These negative advertisements have the affect of a sit-com and the people cannot wait to see what is next. The thought process behind the stimulation process is that negative advertising is equal or more informative than positive advertising. This information in turn acquires more interest. These interested voters are likely to vote and finally this will increase turn out in response to exposure to this negative advertising. Zaller, 1992) This hypothesis was analyzed in the 1996 elections and based on an article Goldstein and Freedman, they argued that there is good reason to expect vigorous campaign attacks to stimulate voters: by engaging voters, by raising interest, and by communicating the notion that something important is at stake in the outcome of an election, negative ads (whether they are contrast ads or pure negative spots) should be more likely to stimulate than depress voter turnout. 2002) A spinoff of the stimulation hypothesis is the Differential Effects which play off the emotions of the people of the United States. These differential effects are advertisements that affect the turnout if the advertisement addresses an issue of political concern to the voter. (Clinton amp; Lapinski, 2004) The differential effects like the mobilizations hypothesis occur when people are getting information from candidates that affect them. In 2008, Sen. Barack Obama played the people of the United States by encouraging â€Å"change† as this became the backbone of his campaign. The more that Sen. McCain negatively ran advertisements against the Sen. Obama the more imbedded these ideals of change became to the people of the U. S. The emotion that change was needed in order for not only ourselves to become successful but that the future of our children’s lives were at stake was the effect differential effect that Sen. Obama had over Sen. McCain. The Demobilization Hypothesis counters the stimulation hypothesis and argues that there is a relationship that exists between the negatively correlated trending variables of voter turnout and campaign negativity. Ansolabehere and Iyengar 1995) With the demobilization hypothesis, negative advertising is believed to have a destructive effect on the voting â€Å"Independents† since attack campaigns â€Å"heighten the partisan flavor of political discourse† and drive â€Å"the Independent voter from the active electorate† by breeding â€Å"distrust of the electoral process and pessimism about the value of an individual’s own voice. † (1995) During the 1988 Presidential Campaign, a Newsweek article said, â€Å"Voters are fed up and turned off by a hail of mudslinging. But it’s likely to get worse as both sides step up their attack-man ads. † (Garramone, 1990) The people of the United States based on this hypothesis want to see candidates for who they really are; their moral background, what their views on the issues really are, how they plan to achieve the goals and promises that they make and not how the candidate that they running against isn’t telling the truth about his plan or voting history. The negative advertisements are seemingly a he said/she said playground tiff and the voters are tired of wading through all the mudslinging to get down to the actual factual information. Research has show that the transfer of attitudes recursively (TAR) effects have shown that communicators often acquire the valence they ascribe to others, such that people who communicate positive attitudes about others acquire a positive valence whereas people who communicate negative attitudes about others acquire a negative valence. Carraro, 2009) These provide more evidence that people do not appreciate slander of another person. People want to hear the truth about the candidate themselves and not necessarily what that other candidate has done negatively. Another negative finding is that these political candidates are pandering to huge businesses and accepting campaign funding in order to have a say in the agenda of that candidate. In the 2008 elections, total spending on political advertising th is year by candidates and interest groups reached at least $2. billion, the highest amount ever in a presidential election year. About 2 billion of that money was allocated towards television advertisements. Many of us have seen political campaign advertisements that in the end an over voice states, â€Å"Paid for by†¦Ã¢â‚¬  Walter Shapiro of Time Magazine states, â€Å"Negative advertisement spots are pandering to large contributors†¦ â€Å"They† are largely responsible for public cynicism toward politics. That is why it may be wiser to target the attack ads themselves rather than the brutal cost pressures that make them necessary. (Mayer, 1996) Shapiro makes a very valuable assessment of the opinion that the public has towards negative advertisements because they understand where the money is coming from. The public views this as a political candidate is accepting money for a bill to be passed or an issue to be brought before the government that has a direct im pact of the company that gave the contribution. I believe that there is a direct effect on people based on their own personality. I feel that people will chose to hear what they want about a candidate and become educated about that persona and then make a decision. There is evidence that negative advertisements in these political campaigns provide boosts for the candidate that makes the claim about the other however there is too much evidence that can refute this claim and say that because of the negative ad, this candidate has not only hurt the candidate that they are running against but has also damaged their own character and integrity because they need this negativity to win over the people of the United States. Robert Collier said, â€Å"There is little difference in people, but that little difference makes a big difference. That little difference is attitude. The big difference is whether it is positive or negative. † With this quote, I believe the entire argument is for either side is summed up. They are both correct and the effects of the advertisements directly correlate to what type of person sees the advertisement. References Ansolabehere, Stephen, and Shanto Iyengar. (1995) Going Negative: How Political Advertising Shrinks and Polarizes the Electorate. New York: Free Press. Carraro, Luciana. (2009) Gawronski,Bertram. Castelli, Luigi.